Real Talk
Rapid-fire, ice-breaking, adult card game
Real Talk is a card game designed by Graham North, founder of Goodby Silverstein & Partners’ Brand Camp and winner of the 2020 Campaign Magazine’s Strategic Planner of the Year.
In preparation for the (upcoming!) release of Real Talk, Graham sought out Zander Media to create a compelling explainer video to capture its essence.
In an effort to overcome pandemic-related limitations, we pivoted from a live action video, and instead pursued a combination of stop-motion and digital animation.
During the project, we decided to bring the game to life through color – shifting away from the original monochromatic look and feel. Ultimately, the strategic choice of marrying animation and color proved successful in truly capturing the playful and spirited nature of the game.
Through our combined efforts, we were able to create a video to communicate the spirit of the game spent a decade in the making!
