Commercials

We create advertisements that explain the value of your company, product or service to your customers. Our commercials bring you results that matter. 

 

Commercials transform your greatest brand insights into tangible, shareable assets that resonate with your audience. These 1-3 minute commercials bring your creative strategy to life, utilizing the right blend of humor, emotion, and data to convey your message and tell your story.

The Zander team leads you through each step of the process, from initial brainstorming and strategy sessions to scripting, storyboards, production planning, post-production and final cut, ensuring that we create a powerful video that serves your larger business needs.

Cost starts at 49,500.

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Process

  • Narrative Strategy

    Narrative strategy is baked into every video we make. To begin, we’ll host a strategy session to dive into your brand and learn about your needs.

    Learn more about brand therapy here.

  • story

    Based on our learnings from Brand Therapy, we distill your core message, and craft the story of your brand that will resonate with your customers.

  • timeline

    Depending on scope, projects can take anywhere from one to three months. We work with you on a schedule that meets your needs.

  • Script

    A strong script makes for a compelling video. Once we find your organizing idea, we write a script for the video, beginning with an outline and narrative arc.

  • mood video

    We create a mood video that captures the desired look and feel. Marrying your visual language with fresh inspiration, the mood video is a reference for production.

  • Talent

    We recruit, cast and hire on-camera talent for your video, sparing you the trouble of finding the right people for the job.

  • Production

    Now for the fun stuff!

    Video production can span many days and you might even be on set with us, watching the vision come to life!

  • Post-Production

    Home stretch, folks.

    During post-production, we’ll transform hours of raw footage into a polished video. We’ll cut, edit, color correct, add music or mix sound, until we have a shiny rough cut, ready for you to review.

  • Review

    Beginning with the rough cut, you will have the opportunity to review and offer feedback several times before we deliver the final cut. Your input is key to getting the finished product to a place you (and your customers) are excited about.

  • Launch

    Once we deliver the final cut, it’s yours to share with the world!

    Depending on your needs, you may decide to explore video cut-downs or ancillary assets to support your launch.

    We can’t wait to begin!

Examples

 Got questions? Ask!